Facebook
Facebook Advertising
More than 1.8 billion people use Facebook every month to connect with friends and family and discover things that matter. In the Philippines alone, over 60 million Facebook users access their account every month. That's almost 100% of the online users in the country.
Marketing on Facebook helps you find new customers and build lasting relationships with them.
What is Facebook Advertising?
It is a social platform that allows you to market your product and/or services and solutions, to raise brand awareness, generate lead and increase local sales, promote your app and drive online sales.
You can manage and customise the way you want to present your product to your consumers through the many advertising formats available. Also, get to determine how much money you want to spend on each campaign easily, and track your results via Adverts Manager to measure performance.
Facebook offers up beautiful and effective options for telling your story.
Inspire your audience with a Facebook Photo Ad
Facebook photo ads are versatile; you can meet many brand objectives with just a few photos:
- Brand Awareness
- Engagement
- Lead Generation
- Web Traffic
- Conversions
- Store Visits
Show more in a single post with Facebook Carousel Ads
The Facebook Carousel format allows you to showcase up to ten images or videos within a single advert, each with its own link.
With more creative space within an advert, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
In addition to the business goals already coveredb by Photo ads, Facebook Carousel ads can be used by any business to accomplish a variety of other advertising objectives.
- Show multiple products
- Highlight different features of a single product
- Tell a story with sequential images
- Explain a process
Capture attention with engaging Facebook Video Ads
People spend more than 100 million hours watching video on Facebook every day. With video adverts, you can give your business personality, show different facets of a product or just let people know who you are and what you do.
Storytelling with video draws audiences in to learn about your business's product or services. You can use your video to encourage action, especially when you use them as part of a video link or a video carousel advert. Add a call to action to drive people to your website or landing page, increase mobile app installs or increase mobile app engagement.
Introducing Facebook Canvas
A Full-Screen Ad Experience Built for Bringing Brands and Products to Life on Mobile
It’s fairly well understood now that of the time people spend online, they’re spending it on mobile and in just a handful of apps, including Facebook. What’s remained top of mind for advertisers is how challenging it is for them to tell compelling brand and product stories on mobile in ways that are enjoyable for people and effective for their business. The data tells them people are discovering content, brands and products in mobile apps, so advertisers are looking for new and creative ways to share information with people there.
Inquire About Canvas Ads
That's where Facebook Canvas excels. Canvas is an immersive experience for audiences which brands can tap for multimedia storytelling. Unlike other agencies that charge extra for Canvas ad production, PurpleClick will gladly re-format your existing materials into a Canvas ad for FREE when bundled with a Facebook ad campaign. Take advantage of this introductory offer NOW.
There's a Facebook Business Tool for Every Business Goal
Brand Awareness
The first step to a successful business is to build brand awareness. Reach people who are more likely to pay attention to your ads with the brand awareness objective.
Engagement
You'll reach more people when you boost posts. Engagement can include likes on your post, comments, shares and photo views.
Conversions
Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product. PurpleClick can help you install and manage Facebook Pixel to track and optimize conversions.
Lead Generation
Add a form to your ad to collect info from people interested in your business.
Store Visits
Create ads that dynamically localize messaging to each store-location areas using a single creative template. PurpleClick can help set up locations structure on your Facebook Business Page to activate this feature.
App Installs
Get people to install your mobile app with Facebook ads.
Facebook and Instagram Ad Packages
Find the best plan for your business
SME
P40,500 + E-VAT
Per month
- P30,000 Facebook OR Instagram Ad Credits
- Facebook Pixel setup and tracking
- Advanced audience segmentation
Notes:
- Setup fee of P5,000 + E-VAT is charged per platform
- 6-month minimum contract
- Payable with PDCs
Bonus for Annual Contracts:
- Waived Setup Fee
Premium
P67,500 + E-VAT
Per month
- P50,000 Facebook AND Instagram Ad Credits (combined budget)
- Facebook Pixel setup and tracking
- Advanced audience segmentation
- Lead Generation Ad format included
Notes:
- Setup fee of P5,000 + E-VAT is charged per platform
- 6-month minimum contract
- Payable with PDCs
Bonus for Annual Contracts:
- Waived Setup Fee
- Discounted Optimization Fee (from 35% to 30%)
Enterprise
P130,000 + E-VAT
Per month
- P100,000 Facebook AND Instagram Ad Credits (combined budget)
- Discounted Optimization Fee (starts at 30%)
- Facebook Pixel setup and tracking
- Advanced audience segmentation
- Lead Generation Ad format included
- Canvas Ad format included
Notes:
- Setup fee of P5,000 + E-VAT is charged per platform
- 6-month minimum contract
- Payable with PDCs
Bonus for Annual Contracts:
- Waived Setup Fee
- 25% Optimization Fee
Looking for a Customized Solution?
A 360 Digital Strategy is suitable for companies who are keen to target a wider audience using a collection of platforms available.
At PurpleClick, we believe that companies benefit the most from a customisable suite of digital solutions that can fulfil their business vision and goals.
Get in touch with us today and let us work out a comprehensive 360 Digital Strategy together with you!